corporate identity of ius software and its brands (2009)
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client: Ius Software
The corporate identity of Ius Software and its brands Ius-Info (on-line portal for legal information) and FinD-Info (on-line portal for financial and tax-related information) is much more complex than for most companies. Instead of just one sign or a logo, there is a whole system of brands. Each of the brands has its own characteristics (alongside the sign and the logo, for example also color schemes), and all of them also have a whole series of common elements. With this “different sameness” all the brands and applications they appear in, become individual members of the same family.
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