Purchasing medication and pharmaceuticals is becoming increasingly similar to general shopping. And shopping goes hand in hand with loyalty programs. Lekarne Ljubljana - Ljubljana Pharmacies also decided to introduce a loyalty card with the goal that it increases friendliness to the customer, while at the same time does not slide into the supermarket aesthetic. At least not too much. We also had the same idea in mind for the series of promotional materials accompanying the card. This is about trust and health.