the system of logos for ius-info, find-info and ius software (2009)
14/20
client: Ius Software
Brand architecture and connected identity system design is generally a special delight to create. In spite of the fact that (or perhaps because) such design demands an exceptionally concentrated and rational approach to work. One of the greatest challenges was Ius Software, the largest provider of on-line legal and business information in Slovenia. Along with a (too) large number of brands, which were structured in a somewhat unclear manner, the complex relationships in the hierarchical tree also needed to be solved. We had to make the brands different and similar at the same time, as well as design the existing - and very well known - Ius-Info sign, and design two new signs for FinD-Info and Ius Software so that it is clear that all three of them come from the same corporation.
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