The legend of Veronika from Kamnik, who was punished for her stinginess by becoming a half snake, is featured on the town's coat-of-arms, and the local travel agency takes its name from it. For quite a few years the Veronika Travel Agency managed with a sign that is just slightly altered town's coat-of-arms, then they decided for a contemporary visual identity that matches their travel arrangements for warm, exotic places such as the French Polynesia, the Caribbean and the Maldives. Yet they still wanted to keep the tradition of the Kamnik Veronika. Well, we kept it and also sent Veronika on a holiday.