The image of every hair dressing salon is deeply bound with the identity of the brand of products their hair stylists use. And at Ilirija they are well aware of that. After we convinced them at the agency pitch, they invited us to design the image of their 2010 collection. Its crown jewel being the wall calendar. Together with Memo Institute, who joined the project as our collaborator, we designed the “All Around" theme. We visualized the theme with unusual collages of photographs, signs and even maps, so that we merged the images of selected global capitals (yes, including Ljubljana) with the models who use their hair styles to communicate the energy of each of the cities.
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