si.mobil presents you are energy campaign at the slovenian advertising festival sof and the ibm forum
13.04.2011 -
Re.misli (Re.think) is a Si.mobil campaign aiming to alert its customers, as well as general public, to think about environmental responsibility and sustainable use of resources.
This time around we designed, under Kaaita’s guidance, a very special adventure for the Si.mobil Re.think campaign. At their booth, which was also designed by Kontrastika, the attendees of the Slovenian Advertising Festival SOF and IBM Forum could literally put their energy to use. By pedaling an exercise bicycle they could light a light bulb, play music (since cassette tapes and vinyl LPs have been replaced by mp3's, music powered this way is actually sounds good), or recharge their mobile phone.
Motivation? Well, this type of cycling naturally shows your attitude towards the environment and love for alternative energy sources. Not only that – by recharging an average mobile phone battery, you "burn" over 1,200 kCal! Just imagine what your figure might be, if you used this charging method every day... And no cheating with steroids, please ;)
Si.mobil Presents You are Energy Campaign At the Slovenian Advertising Festival SOF and the IBM Forum
All right. But what does this have to do with you guys from Kontrastika?
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